As part of a multi disciplinary team in Coventry, we worked with development and engineering teams around the world on both in-car and off-board user experiences for drivers and passengers of the Eletre. The role involved gathering requirements, understanding user needs, designing and building prototypes, user tests and presenting those findings to senior stakeholders.

Revealed in March 2022, the Lotus Eletre is the world’s first electric hyper-SUV and the work done by the design team is the foundation for a line of new premium vehicles to be launched by Lotus in the coming years.

At Purplebricks I worked across multiple agile squads with a primary focus on the conceptualisation, testing and design of a new Purplebricks service. I also worked on advancements to their mobile app as well as improvements to the customer journey of booking a house viewing or valuation.

While working at Dare I was part of the in-house team based at Wesleyan as an Experience Planner. My role was to plug the gap between ‘defining the opportunity and executing the creative design’ by planning and leading the user experience and working collaboratively with all other disciplines. Additionally, I was responsible for identifying and interrogating the key customer drivers and motivations before marrying them up with business goals and deliverables.

Ever changing and ever challenging, this project saw me working on the complete overhaul of the existing digital ecosystem – everything from customer portals and retirement hub through to the main Wesleyan website. I also led workshops with customers, employees and stakeholders, as well as working alongside third party user testing facilities to ensure the best experience for the end user.